Avanti Polar Lipids announced its renewed offering for researchers and its transformation to Avanti Research. This marks another exciting chapter in the company’s evolution, underscoring its commitment to innovation and expanding its portfolio for researchers worldwide enhancing access to research grade lipids, polymers, and tools for delivery development.
In 2020, Avanti Polar Lipids was acquired by Croda, the company that uses smart science to create technologies that improve lives. The acquisition brought together Avanti’s expertise in lipid-based drug delivery solutions and Croda’s range of pharmaceutical excipients and cGMP manufacturing capabilities. Now, four years on, the Avanti Polar Lipids brand continues to expand and reinforces its commitment to the research community, with refreshed take on the renowned logo and brand name.
David Cherry, Interim President Life Sciences said: “We are driven by our Purpose, to use smart science to improve lives, and recognise the importance of effectively serving our research community to achieve this. This is an exciting change representing our expanded vision to provide researchers with a more comprehensive range of lipids, ingredients, and tools to investigate the fundamentals of human biology and develop the next generation of therapeutic delivery systems.”
Kyle Black, Sales and Marketing Manager, reinforced how customer insight has been at the heart of the changes, “The evolution to Avanti Research as a Croda brand is a significant milestone in our journey. We’ve gathered invaluable feedback from our customers and teams, and becoming Avanti Research is a direct reflection of our shared aspirations. It’s not just a name; it’s a commitment to delivering more value to researchers and building on our strong foundation to drive progress and serve the scientific community for years to come.”
A series of new initiatives will be unveiled by Avanti Research in the coming months, to further expand the brands offering and to enhance its support for customers. This includes new product lines, partnerships and enhanced benefits, such as discounts for academic and non-profit organisations, discontinuation of the credit card fee and an enhanced online purchasing experience.
The Avanti Research brand honours a rich history of lipid innovation while embracing the future as a part of Croda, with expanded GMP capabilities and more solutions to offer academic, biotech and pharma researchers.
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