InVivo Therapeutics Holdings Corp. has announced the appointment of Pamela Stahl to the newly-created position of Chief Commercial Officer (CCO), effective September 14, 2016. In this role, she will be responsible for building a comprehensive global commercial strategy that includes developing the company’s sales, reimbursement, and marketing strategies across key market segments to ensure a clear path for growth.
Prior to joining InVivo, Ms. Stahl served for 10 years in various roles of increasing responsibility at UnitedHealthcare, most recently as Chief Executive Officer, Community Health Plan of Wisconsin. In that role, she was responsible for the largest Medicaid business in the state, providing healthcare benefits and services for over 160,000 Wisconsin residents. Ms. Stahl also held other Senior Vice President roles at UnitedHealthcare with responsibilities for the Office of the Consumer; Sales Operations and Organizational Effectiveness; the Women’s Health Line of Service; and Consumer Marketing.
Mark Perrin, Chief Executive Officer and Chairman, said, “We are delighted to be bringing such an experienced and seasoned leader to InVivo at this pivotal time in the company’s history. We are progressing through our clinical development program and it’s imperative that we further develop the market for the Neuro-Spinal Scaffold™ as we look toward commercialization. Pam brings three essential skills and experiences: reimbursement, building commercial organizations, and patient advocacy. She has decades of experience in the industry, having worked at all levels of a commercial organization, and I am confident she will be a tremendous asset to the company.”
Prior to UnitedHealthcare, Ms. Stahl was Vice President, Sales and Commercial Operations for Orphan Medical, Inc. from 2001 to 2006. She built and supervised a specialty sales force and established the sales operation function, implemented a risk management program, and created the patient affairs department. Before that, she served as Vice President, Sales and Marketing for American TeleCare, Inc. From 1992 until 2000 she held various sales and marketing roles of increasing responsibility at AstraZeneca, including Regional Marketing Manager, Account Team Leader, Customer Unit Director, Product Optimization Leader, and Regional Sales Director. Ms. Stahl began her sales career at Merck & Co. Inc.
Ms. Stahl has been a contributing member of many organizations including the National Organization for Rare Diseases Corporate Council, National Association of Drug Diversion Investigators, National Association of State Controlled Substances Authorities, National Stakeholder Workgroup for Childbirth Connection, and the UnitedHealthcare Women’s Health Scientific Advisory Board (Chair). She holds a Bachelor of Arts in Biology from St. Olaf College.